Analyse your headline's length, word balance and structure before you publish. Headlines decide whether your content gets read at all — the vast majority of people who see a headline never click through to the article.
Strong headlines share measurable traits. Length around 6–12 words (roughly 55–60 characters) displays fully in Google results without truncation. Numbers perform well because they promise specific, scannable content ("7 ways" beats "several ways"). Power words that carry emotion — proven, essential, mistake, free — increase engagement, as do question formats that create curiosity.
What fails: vague headlines that could describe anything, clickbait that overpromises and destroys trust, keyword-stuffed titles written for robots rather than people, and headlines so long they get cut off mid-sentence in search results. The most reliable test is simple — if you saw this headline in a crowded feed, would you stop and click?